Latouche · Fishing Club
The Story of La Touche
A Quebec fishing club, born from a simple idea: that anglers could wear their passion.
01 · The beginning
Wear your passion
When I started the club, it was so anglers could wear their passion. Not a gear brand logo, not a tournament tee: clothes you want to put on in the morning on the dock and in the evening at the cottage.
Everything is designed in Quebec, for people who live the land all year round.
02 · The name
Why “La Touche”?
I chose La Touche (French for “the bite”) because it's the moment every angler waits for. The rush of adrenaline, the line going tight, the moment your patience finally pays off.
“J'ai une touche!” (I've got a bite!)
What we stand for
Proudly Québécois
Designed here, for our lakes, our seasons and our chilly mornings.
For the real moments
Sunrise. The first cast. Your buddies. The rest is a bonus.
A community before a brand
La Touche brings together people who share a lot more than a love of fishing.
Join the club
Tag @latouche.clo on your outings. We can't wait to see your catches.